Genius...PURE GENIUS
10/06/08 06:44
Well the wait is on
and I am sure there will be some lines outside of
Apple stores the morning of July 11th for the new
iPhone. Now just think...Apple is going to sell a ton
of new iPhones and as people purchase the iPhone how
many do you think will come to realize that the
iPhone works a hell of a lot better on a Mac than a
Windows PC? My guess is that it will be a lot of
people with Vista struggling and no new Windows OS’s
for another 2-3 years at least. What better way to
get people to realize that the Mac is much better at
things like this than a Dell or HP. I tell you it’s
genius pure genius and is a great way of “thinking
different”
There is no doubt that Apple, and Microsoft, see the
computer becoming the central media hub of
households. The days of the computer relegated to the
home office are quickly becoming a thing of the past
as people use their PC’s for movies, music and
entertainment hubs. Microsoft tried it with their
media PC version of Windows but alas it was way to
early for it to be successful. Apple on the other
hand has realized that you need to get more devices
into people’s hand first to drive conversion. Apple
TV and now the iPhone are great platforms to convert
more people to Mac’s.
Just think Apple is well on the way to selling 10
million iPhones. If just 10% of those people convert
to Mac that is 1 million new Mac users ! Judging from
the crowd in the Apple store yesterday the economy
has not hurt Apple sales and when the economy bounces
back I believe that there will be a hell of a lot of
people looking for more Apple products. Remember the
so called analysts who said that iPod sales should be
slowing down because of saturation? Well in the first
quarter of this year iPod sales were still strong but
what really drove Apple’s growth was the Mac and this
caught a lot of people by surprise.
So Apple only has single digit market share. Who
cares ? They are gaining share profitably and making
money. Have you taken a look at Dell’s problems
recently? Microsoft is their own worst enemy and
people are coming to realize that Apple people know
something they don’t: OS X is a vastly superior
system to Windows. Now with a hell of a lot more
iPhone users and apps out there people are going to
want to integrate all these into a single platform to
really leverage the products benefits and what better
way to do that than on an Apple Mac? Oh sure they can
stick with Windows but eventually many will come to
realize that it simply works better and more
intuitive on a Mac.
So as the realization of Apple’s back door approach
comes more into focus I am again awed at the genius
of Apple and Mr. Jobs. Keep on keepin on !!