Genius...PURE GENIUS

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Well the wait is on and I am sure there will be some lines outside of Apple stores the morning of July 11th for the new iPhone. Now just think...Apple is going to sell a ton of new iPhones and as people purchase the iPhone how many do you think will come to realize that the iPhone works a hell of a lot better on a Mac than a Windows PC? My guess is that it will be a lot of people with Vista struggling and no new Windows OS’s for another 2-3 years at least. What better way to get people to realize that the Mac is much better at things like this than a Dell or HP. I tell you it’s genius pure genius and is a great way of “thinking different”





There is no doubt that Apple, and Microsoft, see the computer becoming the central media hub of households. The days of the computer relegated to the home office are quickly becoming a thing of the past as people use their PC’s for movies, music and entertainment hubs. Microsoft tried it with their media PC version of Windows but alas it was way to early for it to be successful. Apple on the other hand has realized that you need to get more devices into people’s hand first to drive conversion. Apple TV and now the iPhone are great platforms to convert more people to Mac’s.


Just think Apple is well on the way to selling 10 million iPhones. If just 10% of those people convert to Mac that is 1 million new Mac users ! Judging from the crowd in the Apple store yesterday the economy has not hurt Apple sales and when the economy bounces back I believe that there will be a hell of a lot of people looking for more Apple products. Remember the so called analysts who said that iPod sales should be slowing down because of saturation? Well in the first quarter of this year iPod sales were still strong but what really drove Apple’s growth was the Mac and this caught a lot of people by surprise.

So Apple only has single digit market share. Who cares ? They are gaining share profitably and making money. Have you taken a look at Dell’s problems recently? Microsoft is their own worst enemy and people are coming to realize that Apple people know something they don’t: OS X is a vastly superior system to Windows. Now with a hell of a lot more iPhone users and apps out there people are going to want to integrate all these into a single platform to really leverage the products benefits and what better way to do that than on an Apple Mac? Oh sure they can stick with Windows but eventually many will come to realize that it simply works better and more intuitive on a Mac.


So as the realization of Apple’s back door approach comes more into focus I am again awed at the genius of Apple and Mr. Jobs. Keep on keepin on !!
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