As you can see the site looks just like Apple’s site but it is not complimentary at all. It is designed to poke fun at the arrogant part of Apple which feels that they can do no wrong and no everything about how we use our computers. The BLOG answer is like trying to stop a lead with a toothpick and does nothing at all to keep customers happy or more importantly secure that their eMails is indeed working. Right now I am looking for a new job and every eMail I get is important so I was very alarmed when my iPhone said I did not have any eMail and yet when I came back to my desk my iMac had 3 very important eMails waiting for me to answer.

Apple needs to do a hell of lot more here to show that it can rise above this mess and that means dolling up some vouchers for free music or movies on iTunes or giving people a substantial discount on some software via the online store. I am very worried that Apple is trying to do too much too quickly and in doing so is losing focus. Steve needs to bitch slap someone at HQ and get this right NOW and then tell people how much they are sorry and pony up with some goodies to keep all of us happy.